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Recruiting and retaining quality employees is one of the biggest challenges for any business. It’s important to maintain high standards throughout the recruiting and hiring process. It’s better to be shorthanded for a time than to make a poor hire. Poor hires end up costing your business a lot of money in poor customer service, errors and high turnover.

Before you begin recruiting, you need to be clear on the type of candidate for whom you’re looking. If you don’t already have written job profiles for the various positions in your company, now is the time to write some.

A job profile contains:

  • Job responsibilities
  • Experience required
  • Education required
  • Physical demands

In addition to the job profile, consider other technical or performance skills that you need candidates to have.

Technical skill examples

  • Equipment, machinery operation
  • Delivery vehicle operation
  • Personal computer use
  • Specific software use
  • Keyboarding proficiency
  • Technical certification

Performance skill examples

  • Dealing with customers
  • Making decisions
  • Communicating with others
  • Working as a team member
  • Following Company policy and procedure
  • Supervising employees

Also, think about the other types of traits and attitudes you want in a teammate, such as:

  • Intelligence
  • Drive
  • Work Ethic
  • Integrity
  • Empathy
  • Humility
  • Initiative
  • Assertiveness
  • Ability to Learn and Grow

There are many ways to recruit. The primary tool most business use these days are online job boards. Other sources include:

  • Friends and acquaintances of your teammates
  • People you meet who are working for other companies, such as retailers
  • Community colleges and vocational-technical schools

We are going to focus on writing a job posting for an online job board. You should include:

  • Background on your company
  • Specific job duties
  • Benefit information
  • Skills and experience required
  • Education required
  • Why someone would want to be on your team
  • A salary range
  • Opportunities for advancement
  • Equal Opportunity/Affirmative Action language

The opening paragraph of the ad should spark the job seeker’s interest and attract the type of candidates you want. According to research, the most important components of a job posting are salary, job title and location.